Two ways to work together, both designed to bring clarity to the chaos.

Whether you need a professional digital presence or strategic clarity (or both), I help visionary founders move from overwhelm to order.

A woman sitting at a white desk, writing in a planner, with a pink chair, a gold heart-shaped sculpture, and a stack of books on the desk. She is dressed in a floral cardigan and beige pants.

Your business doesn't need prettier, it needs clearer. A website that actually works. A strategy that actually moves. Here's how we get there.

Not sure which service you need? Keep reading. By the end of this page, you'll know exactly where to start.

Icon of a computer screen displaying coding, a gear symbol, a pen, and lines of text.

Web Design

Your Digital Headquarters

Starting Investment: $4995

Who This Is For:

You're ready to level up your digital presence. Your current website doesn't reflect where your business is going (or worse, it's actively holding you back). You need something professional, strategic, and built to grow with you.

You walk away with a site you're genuinely proud to share, one that communicates who you are and what to do next without you having to explain it. Here's what makes that happen:

  • Custom Squarespace website design

  • Strategic user journey mapping

  • Business logic integration (not just pretty pages)

  • Behind-the-scenes systems setup

  • Training so you can manage it yourself

  • Professional polish that reflects your vision

Perfect If You're:

  • Launching or rebranding your business

  • Outgrowing a DIY or template site

  • Ready to look as professional as you actually are

  • Needing a site that converts visitors into clients

A lightbulb with a star inside, indicating a creative idea, and a pencil to the left, suggesting writing or drawing.

Strategic Brain Dump Session

Clarity from the Chaos

Investment: $597

Who This Is For:

You have ideas—lots of them. But they're scattered, overwhelming, and you don't know where to start. You need someone to help you organize your thoughts, prioritize what matters, and create a clear action plan.

You walk away with your head clear and your next move obvious. Here's what the 90 minutes produce:

  • 90-minute intensive strategy session

  • Brain dump facilitation (you talk, I organize)

  • Prioritization framework for your ideas

  • Clear, actionable roadmap

  • Systems and workflow guidance

  • Follow-up documentation of our session

Perfect If You're:

  • Drowning in ideas with no clear direction

  • Stuck in decision paralysis

  • Building your business alone and need a thinking partner

  • Overwhelmed by fragmented systems and processes

The Founder Audit
Clarity Before the Next Move

Not sure if you need a strategy session or a website redesign? Start here. The Founder Audit is a guided self-assessment that helps established founders identify exactly where their business flow is breaking down, before investing in the next step.

Investment: $147

How to choose the right service:

Choose Web Design if:

  • Your main pain point is your website (it's outdated, unprofessional, or nonexistent)

  • You have clarity on your business direction, but need the digital infrastructure

  • You're ready to invest in a long-term asset

  • You want to stop losing potential clients because of a weak online presence

Choose Strategic Brain Dump if:

  • Your main pain point is internal chaos (too many ideas, no clear plan)

  • You're stuck before you even get to the "website" stage

  • You need to organize your thinking before you invest in execution

  • You want strategic guidance without a big upfront commitment

Many clients start with a Brain Dump session to gain clarity, then move on to a web design project. Some do web design first, then come back for strategy sessions as they scale. There's no "wrong" order, just what you need most right now.

Still unsure where to start? The Founder Audit is the lowest-risk first step. It helps you identify which of the two makes more sense for your business right now.

What working together looks like:

Simple 4-Step Process (applies to both services):

  • Fill out my inquiry form. Tell me where you are, where you want to go, and what's keeping you stuck.

  • We'll talk through your needs, your vision, and whether we're the right fit.

  • Whether it's designing your site or facilitating your strategy session, I handle the heavy lifting. You're never in the dark, but you're not buried in details either.

  • You get a finished website or a clear roadmap and the confidence to move forward.

This is for visionary founders who:

✓ Value strategy as much as aesthetics

✓ Understand that "good enough" isn't good enough anymore

✓ Are ready to invest in professional infrastructure

✓ Want a thinking partner, not just a service provider

✓ Appreciate clear communication and collaborative process

✓ Are building something they're proud of

This might not be for you if:

✗ You're looking for the cheapest option

✗ You want a quick template with zero strategic input

✗ You need something done "yesterday" with no planning time

✗ You're not open to feedback or collaboration

Let's figure out what you need.

Not sure which path is right for you? That's okay; that's literally why the first step is a conversation. Fill out my inquiry form and tell me what's going on in your business. We'll figure out the best starting point together.

Not Ready to Commit? Start With a Free Resource.

These free resources give you a taste of how I think and work, and a clear place to start before you invest in anything else.

  • Laptop with Refresh Design Studios' homepage

    First Impression Audit

    Find out exactly what a stranger sees when they land on your site, and what is getting in the way of them reaching out.

  • A boho rattan round with an iPad on top displaying the cover of Fix the Fallout

    Fix the Fallout

    Find out exactly where your website is losing potential clients, and what to fix first.

  • A boho rattan round with an iPad on top displaying the cover of  The Clarity Code

    The Clarity Code

    A framework for getting clear on what you're building and how to position it, before you invest in anything else.