I'm Tomi, the strategic designer behind your digital headquarters.
I help business owners turn scattered ideas, unclear messaging, and outdated websites into a digital presence that reflects the business they’re actually building.
👋 Hi, I'm Tomi.
- Business coach & systems strategist
- I design websites that actually work for your business
- No rush, no overwhelm, just strategic results
Here's the thing: I didn't start as a designer.
I'm an entrepreneur's kid. My dad was a successful serial entrepreneur, and growing up, I watched him run his businesses from the inside. I saw the daily operations, the importance of structure, relationship-building, problem-solving, and, yeah, the burnout that comes with being a small-business owner.
That shaped everything about how I see business.
I spent most of my career in Fortune 500 and mid-sized companies, learning systems and operations at scale. But I couldn't shake the pull of entrepreneurship. So I started side businesses, subcontracted, and eventually formed my own LLC as a Certified Business and Small Business Coach. I worked with small business owners, the underdogs, the people willing to bet on themselves despite the overwhelm.
And here's what I kept seeing: brilliant, talented, and determined owners with solid operations still struggling to attract the right clients.
Why?
Because their websites didn't reflect the professional, strategic businesses they'd built.
They'd either DIY'd something years ago that no longer fit, hired a designer who made it "pretty" but not functional, or were stuck on a platform they couldn't manage themselves. Their digital presence was completely out of sync with their actual expertise.
That's when I had my "aha" moment: a website isn't just design. It's architecture.
It's mapping the customer journey. It's understanding how people move through your business. It's translating messy ideas into structured systems. And I already knew how to do that. I'd just been doing it in the backend instead of the frontend.
So I made the shift. I merged my systems brain with strategic web design, and Refresh Design Studios was born.
It's a small tribute to my dad, too.
Why I'm Not Your Typical Designer
Most designers focus on aesthetics. I focus on architecture.
That means I’m not just asking, “Does this look good?” I’m asking, “Can the right person land here, understand what you do, trust you, and know what to do next?”
I'm the Architect, not just the Creative.
Growing up watching my dad run his businesses, I learned that systems make or break a company. A beautiful storefront doesn't matter if the operations are a mess. The same is true for websites.
When we're done, you won't just have a site that looks good. You'll have answers to the questions that keep founders up at night...
Where do people get stuck in your customer journey?
What's the clearest path from "just browsing" to "ready to book"?
How do we reduce your mental load so that managing your site doesn't feel like another overwhelming task?
I understand that a website isn't just a digital brochure. It's a piece of your business infrastructure.
That's rare. And that's why my clients don't just get a beautiful site, they get a site that actually works for their business.
What You Can Expect When Working With Me
I'm not just a 'hire me, and I'll handle it' designer. I'm collaborative. I ask questions. I push back (kindly) when something won't work for your users.
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No Rush, Just Results
Quality takes time. I build a buffer into every timeline so you never feel stressed or scrambling.
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Strategy First, Pretty Second
A beautiful site that doesn't convert is just expensive art. I design with your business goals in mind, always.
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You're In Control
I'll train you to manage your site yourself. No developer dependency, no feeling held hostage by tech.
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Collaboration, Not Dictation
This is your business. I'll guide you, but I won't bulldoze you. Your input shapes everything we build.
My mission is simple: provide external order for internal chaos.
If you're a service provider dealing with:
Overwhelm (too many ideas, not enough clarity)
Tech fear (you're brilliant at what you do, but websites make you want to hide)
Decision fatigue (you've stared at your homepage for hours and still don't know if it's "right")
Stagnant growth (your business has evolved, but your site hasn't)
...I'm here to help.
I offer two paths, depending on what you need most right now:
Path 1: Web Design
Your visible solution. A custom Squarespace website that looks professional, functions strategically, and you can actually manage yourself. This is your digital headquarters, the place where potential clients land and think, "Yes, this is exactly who I need."
Path 2: Strategic Brain Dump Session
The clarity you actually need. A 90-minute intensive where we untangle your ideas, prioritize what matters, and create a roadmap so you can stop spinning and start executing. This is business therapy meets strategic planning.
FREE RESOURCES + YOUR PERMISSION SLIP
Not sure where to start?
Start with one simple hub for free tools, audits, and Your Permission Slip. You’ll find the option that fits what feels most tangled right now: website, messaging, client journey, or next step.
A Few Things About Me
When I'm not building websites or mapping customer journeys, you'll find me:
Working out (weights, pilates, cardio)
Walking with my dogs
Hanging out on a beach
Researching the latest tech
Watching true crime
Why these details? I believe the best work happens when you're working with someone you actually like. So yeah, I'm strategic and systems-focused, but I'm also a real human who gets that running a business is hard, and sometimes you just need someone to say, "I've got you."
Ready to Bring Order to the Chaos?
Whether you need a website that finally reflects your expertise or a strategy session to clear your mental clutter, I'm here.